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Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Ogilvy, Mexico for Pictionary, within the category: Gaming.

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Chief Creative Officer: José Montalvo
Creative Directors: Fernando Carrera, Victor Alvarado
Art Director: Victor Alvarado
Production Manager: Juan Pablo Osio
Account Executive: Alejandra Gómez
Copywriter: Fernando Carrera
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Highest Rated

atb2005's picture

This is a total ripoff of this
http://adsoftheworld.com/taxonomy/brand/artline

I find it interesting - even funny - that the original campaign for Artline was called a "turd", while you guys are praising this new execution which is not even witty. It's pretty pedestrian.

atb2005
Activity Score 13557
allan080i's picture

nothing really happen with this, a little empty for me.

allan080i
Activity Score 119
Creative Director at Jotabequ Grey |

http://www.behance.net/allanjimenez

Lawson Hembree's picture

Simple and gets the point across.

Lawson Hembree
Activity Score 444
Nsyriani's picture

At least it is different..I like it

Nsyriani
Activity Score 8
Btl advertising agency
TexasH's picture

Outdoor, right?
If so, nice!
But if it's a print...so so.

TexasH
Activity Score 365
copywriter
thedesignaddict's picture

Totally agree.

thedesignaddict
Activity Score 5403
Art Director at Freelance
sirvan's picture

Pictionary does not advertise. Sorry. This is fake.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

adgoodie's picture

Who cares if it's fake? It's a real product and they're showing how you could advertise it.

adgoodie
Activity Score 194
Copywriter
Galo's picture

It doesn't look like a print ad. To me, it is outdoor and it is sure one really nice campaign! Congrats!!

Galo
Activity Score 446
Copywriter
bate_palmas's picture

I'm with Notsure, but maybe they're wire works? In which case, bravo!!

If it's print, it's certainly not a great ad.

bate_palmas
Activity Score 1479
That One Guy's picture

I like the effort.

That One Guy
Activity Score 266
University of Houston
atb2005's picture

This is a total ripoff of this
http://adsoftheworld.com/taxonomy/brand/artline

I find it interesting - even funny - that the original campaign for Artline was called a "turd", while you guys are praising this new execution which is not even witty. It's pretty pedestrian.

atb2005
Activity Score 13557
el d1eg0's picture

I disagree, both campaigns are quite different.

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
thedesignaddict's picture

@atb2005

If the Pictogram is an outdoor campaign (and I believe it is), it's WAY better. The Artline campaign is totally forgettable.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mireia's picture

there's no way this is an outdoor...

mireia
Activity Score 356
Copywriter
monsieurange's picture

This campaign would be an amazing ambient, not print.

monsieurange
Activity Score 520
Creative Director
kleenex's picture

simple and I liked it.

kleenex
Activity Score 53885
Web Designer/Developer
andylefty's picture

Yeah I like it. Not blown away but it works.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Mario Limon's picture

this is actually OUTDOORS

Mario Limon
Activity Score 3
Copywriter at Ogilvy El Salvador
Marcupolo's picture

a great outdoor, I agree

Marcupolo
Activity Score 206
Creative Director
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