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Grooming

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Ogilvy, France for Pictionary, within the category: Gaming.

Caption

Grooming by Alex
Pictionary

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall
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shitmonk's picture

LOL, i like how all three ads somehow got this elegant humour inbetween the characters and what they drew.

shitmonk
Activity Score 465
consolidated.db's picture

holy shit!

it's like we don't even bother to try and hide scam these days.

yeah, pictionary has the budget for high quality print brand ads. they've just solidified their position in the board game market. next time i want a creative board game, theyll be second on my list. (behind hungry hippos of course.)

consolidated.db
Activity Score 545
Copywriter at Ad Land
makelogobigger's picture

kick -ass in terms of execution!

makelogobigger
Activity Score 470
Copywriter
capywriter's picture

'scam' and 'inspiration' are 2 total different things my friend...

Less good than the other two.

capywriter
Activity Score 5512
Copywriter at Freelance
brookjohnston's picture

I like the idea. I would have done it using real (and not very good) sketches - as people actually play, with same tag/concept etc.

brookjohnston
Activity Score 296
St. Lawrence College
perromalo's picture

The execution is beautiful this way. Some times you have an image of something, but it is just imposible to materialize it without the drawing skills. I really think that this ad talks about thet imagination and how you picture things and words in your mind. Well-done.

perromalo
Activity Score 429
Creative Director at Mateo&co
Guest's picture

greeeat. very funny.

Guest
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