Pic-nic
Description
For quick relief.
Creative Director: Richard Maddocks
Copywriters / Art Directors: Maria Lishman, Anne Boothroyd
Typographer: Simon Redwood
Photographer: Fraser Clements

Agency : Colenso BBDO
Country : New Zealand
Richard Maddocks (Creative Director)
Maria Lishman (Copywriter / Art Director)
Anne Boothroyd (Copywriter / Art Director)
Typographer - Simon Redwood
Photographer - Fraser Clements
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

she is much illustrated not like the other campaign photos...i consider it weak point
-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

hurm... can someone explain to me about dis ad?
* it's not how good you are. it's how good you want it to be *

She's full of gas. Hope se doesn't fart.

nice exaggeration thou.. its sad too for someone to fly away coz of gas!! geez man!!!
| everartz |

Very good.

same idea 3 times...boring...

What the...?!?!?!?!?!?
Well, she's flying towards the City of the Gased. Kind of Atlantida, but filled with people full of gas.
If she farts, she'll get there much quicker.
Poor kids. Say goodbye to mamma!