Sea

Overall a very bad campaign. There's no consistency in the idea or execution other than the colors. I mean, look at the person in the one with the trees and the person here, it just makes the posters disconnected. The ideas are not well-thought of: it's got something, but it's not there just yet. It needs to be redone. The translation from Bulgarian to English is funny at best, the tagline is buried in the visual and is not well positioned in any of the three executions.... should I go on? I applaud the effort tho, Bulgaria does have a major problem with the damn plastic bags. But I think it'll all be solved if people were to pay $.20 for them. The the era of plastic bags will be over for good.