Our models, Pallotta

Campaign
Agency Network: 
Published/Aired: 
April 2012
Piazza Italia:  Our models, Pallotta

Description

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Print advertisement created by Diaframma, Italy for Piazza Italia, within the category: Retail Services.

Caption

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
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mystery-gal's picture

im not getting this ad,,,why use common people for the brand?

mystery-gal
Activity Score 28
ItMatters's picture

This is the worst out of all. Wrong talent, wrong expression.

ItMatters
Activity Score 2137
Chopper's picture

Bronze medal; is that the reason he's so angry?

Chopper
Activity Score 1013
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