Back To School, 3

Campaign
Agency Network: 
Published/Aired: 
August 2013
Piazza Italia:  Back To School, 3

Description

Print advertisement created by Diaframma, Italy for Piazza Italia, within the category: Fashion.

Caption

This September. The return of the giant schoolbags.

Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Directors: Stefano Ginestroni, Lorenzo Guagni
Copywriters: Lisa Cecconi, Vincenzo Celli
Illustrator: Martin & Rainone
Photographer: Carlo Furgeri Gilbert
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Highest Rated

c1garette's picture

This is NOT a school ad. It's a fashion one, who aims to represent the every child's fear during the back to school period, taking inspiration from the old horror poster movies....

c1garette
Activity Score 16
Mongoose's picture

Nope. This is horrifying! Negative messaging for a school.

Mongoose
Activity Score 4959
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Arnav's picture

What are they trying to achieve here ?

Arnav
Activity Score 164
c1garette's picture

This is NOT a school ad. It's a fashion one, who aims to represent the every child's fear during the back to school period, taking inspiration from the old horror poster movies....

c1garette
Activity Score 16
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