Advertisement

Homosexuals

Campaign
Agency Network: 
Published/Aired: 
May 2011
Piano Media:  Homosexuals

Description

Piano is a service that enables the media to charge readers for its online content. After a year of its existence Piano decided to launch a promo campaign based on 1 plus 1 offer. Everyone who subscribes to Piano can give a free subscription to somebody. The creative concept goes from this promo offer. The opportunity to give a free subscription provokes a question, who deserves such a gift. Series of visuals and banners answers gives the answer. Piano should to be given to anybody who has distorted perception of the world around us due to lack of information. This concept of the message communicates the promo offer, moreover it supports image attributes of the Piano brand and positions it as a brand for people who want to read more for better understanding of the world they live in.

Print advertisement created by Ogilvy, Slovakia for Piano Media, within the category: Media.

Log in to post comments
sergeo_syd's picture

Nice copy

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

kleenex's picture

interesting set of ads.

kleenex
Activity Score 58797
Web Designer/Developer
shahidali's picture

Lol. Pick of the series.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

insane's picture

nice copy

insane
Activity Score 30
Lisssss's picture

nice copy

Lisssss
Activity Score 26
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement