Tilting Doll

Agency Network: 
Published/Aired: 
December 2010
Piaggio:  Tilting Doll
Piaggio Print Ad -  Tilting Doll

Description

Print advertisement created by Grey, Israel for Piaggio, within the category: Automotive.

Advertising Agency: ACV Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Lena Shein
Copywriter: Zack Feldman
Agency Executive Producer: Lilach Itzhak
Agency Producer: Nurit Rimon
Illustrator: Aviram Cory
Account manager: Dani Brande
Account Supervisor: Helit Saad
Acount Executives: Itamar Regev, Patricia Romero
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Highest Rated

Corbeen's picture

thats not a point of riding a bike. Its much more things you can say. And yes u can fall from this one , believe me.

Corbeen
Activity Score 1089
LeeHarvey's picture

Hehe that's exactly how I see people who are driving this silly thing.

LeeHarvey
Activity Score 3043
Creative Director
Billoughsby's picture

Ha ha ha. Now that's the truth.

Billoughsby
Activity Score 5154
Art Director |

That's it.

mikeelrapido's picture

:) Nice comments..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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Corbeen's picture

so yes, instead of showing them smart u show them like idiots... very bad print

Corbeen
Activity Score 1089
dadada's picture

Moto for handicapped people ?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

kleenex's picture

I give this ad a complete thumbs down.

kleenex
Activity Score 58777
Web Designer/Developer
mdb1974's picture

This is a good ad for the demo. Piagio/Vespa buyers are as kitsch as it gets. This imagery will connect. Sure it won't steal any business from Harley but that is not who they are targeting.

Lee Harvey said "Hehe that's exactly how I see people who are driving this silly thing." Well, these buyers are "those people" and they're not ashamed of it.

mdb1974
Activity Score 411
Art Director
morse's picture

So the advantage of this motorcycle is that you don't fall over? If so the ad is great. But no self respecting motorcycle rider would consider this a benefit.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mdb1974's picture

It's not a motorcycle. it's a scooter. Demographically very different from a motorcycle buyer.

mdb1974
Activity Score 411
Art Director
Roger Keynes's picture

Pray tell, how do you lean into a corner on two front wheels?

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

suresh90's picture

cool art but poor concept :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

riyelam's picture

perfect for the TG

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Sdb's picture

If you havent seen the product or the people riding it, you cannot understand the meaning. It may feel like you are never going to fall when you are riding a byke..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Corbeen's picture

thats not a point of riding a bike. Its much more things you can say. And yes u can fall from this one , believe me.

Corbeen
Activity Score 1089
Glut's picture

If the idea is that you will never going to fall when you ride a bike then it´s a good piece, perhaps another art would have improved it.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Hiperion's picture

We have been working in this campaign but in Spain. I like your work.
COngratulations, guys!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
MidasTouch's picture

haha!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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