Description
Print advertisement created by Grey, Israel for Piaggio, within the category: Automotive.
You’re safe as long as you’re on it.
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera
there shouldn't be a motion blur..
TAMER SAMY
www.leapstudios.net
The floor IS wet!... Look at the water puddle ... I liked it ... conveys the benefit and has a funny angle to it as well.. Nice ..
Amateur for life!
but if the whole floor was wet, it means the scooter was battling the same conditions as the rider and that the copy holds true in that you are safe so long as you are on the scooter.
Done a million years ago... it's sad you can't come up with anything fresh...
http://www.youtube.com/watch?v=w1h8Wd4zQaQ
too bad it's a 2001 GOLD LION :
http://www.joelapompe.net/2012/02/14/puddle-fall-pirelli-piaggio/