Pictures rescue memories

Agency Network: 
Published/Aired: 
January 2011
Photoshow:  Pictures rescue memories
Photoshow Print Ad -  Pictures rescue memories

Description

Print advertisement created by 3d'esign, Italy for Photoshow, within the category: Professional Services.

Advertising Agency: 3d'esign communication, Milan, Italy
Art Director: Giovanni Trabucco
Copywriter: Alberto Crignola
Photographer: Piero Visconti
Postproduction: Thomas Lavezzari
Account: Amanda Frascolla
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Highest Rated

Hidemat's picture

Well the St. Bernard is a rescue dog, but if you don't know about dogs you wouldn't make the connection... depends on the audience. Who is the target audience? Aside from that, the concept is very clever and has mnemonic value for those who understand it, and even to those that don't unterstand it because it forces them to think. So I guess if the objective is to get people to remember when the photo show is, it's not that bad. The only other con is that it is centered and that the whole radial-gradient-background-thing is quite trite.

I love dogs!

Hidemat
Activity Score 26
luispedromendezb's picture

jajaja...i love it

luispedromendezb
Activity Score 104
luispiter's picture

The analogy is complicated... I understand, but the consumers...

luispiter
Activity Score 2746
comunication
Vingy's picture

Yeah its kind of forced, but it´s not THAT complicated. I think its funny

Vingy
Activity Score 466
Copywriter at Advance
rabeat's picture

bad art direction

rabeat
Activity Score 58
Graphic Designer
CuriousPencil's picture

Great tagline. EmbaRrassing work on the camera. Could have been a clean hit of an ad, let down by artwork.

CuriousPencil
Activity Score 4167
Copywriter
Hidemat's picture

Well the St. Bernard is a rescue dog, but if you don't know about dogs you wouldn't make the connection... depends on the audience. Who is the target audience? Aside from that, the concept is very clever and has mnemonic value for those who understand it, and even to those that don't unterstand it because it forces them to think. So I guess if the objective is to get people to remember when the photo show is, it's not that bad. The only other con is that it is centered and that the whole radial-gradient-background-thing is quite trite.

I love dogs!

Hidemat
Activity Score 26
everartz's picture

very nice photography thou!
i bet this was shot with 24 megaPixel camera :D

everartz
Activity Score 7571
Art Director |

| everartz |

Hidemat's picture

oh yeah photography is top notch and in the end it's what it's all about.

Hidemat
Activity Score 26
jamesrothenburg's picture

Great stuff!

jamesrothenburg
Activity Score 552
Art Director
shahidali's picture

Loved the copy and the retro camera. The presence of dog needs an explanation

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

La vie en CMKY's picture

Maybe the problem is that there is no context at all (a littlebit of snow could help for example). Another declination could be done with a beach lifeguard.

La vie en CMKY
Activity Score 20
Art Director at Bucks University
Lazarus's picture

Kind of funny.

Lazarus
Activity Score 1523
Creative Director
adaxel's picture

The same concept with better execution: http://adsoftheworld.com/media/print/spice_mobiles_statue_of_liberty

Joe La Pompe?

adaxel
Activity Score 247
Copywriter at Saatchi & Saatchi
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