Description
Print advertisement created by TBWA, Singapore for Photolibrary, within the category: Professional Services.
Caption
Meticulously indexed images.
Advertising Agency: TBWA/Singapore
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly
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May 25, 2009 - 22:38Guest
This is the ultimate anti-campaign. Dont you hate it when you´re looking for a certain picture but all you get is other crap which is far away from your search word?!
May 27, 2009 - 3:32Guest
I think superman is supposed to be in the picture, but you can't recognize him.
The photo library even finds superman in this picture.
Would have been nicer with a visual clue of superman himself. And they should have emphasised the search prompt with more clarity, because at first I thought the library was called "Superman".
May 29, 2009 - 4:00blueturtles
i like this one. could have been art directed better, but i like it. good idea guys.
Art Director at BBDO
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