Advertisement

Spice, Trickle of Water

Campaign
Agency Network: 
Published/Aired: 
December 2011
Like
62
Views
17936
Phonak:  Spice, Trickle of Water

Description

The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.

Print advertisement created by Wunderman, Switzerland for Phonak, within the category: Health.

Advertising Agency: Wunderman, Zurich, Switzerland
Copywriters: Samuel Textor, Florian Tillmann
Art Directors: Michael Gallmann, Silke Heinzelmann
Photographer: Ted Sabarese
Graphic Designers: Nora Angstmann, Christoph Krummenacher
Chief Creative Officer: Markus Gut
Executive Creative Director: Roger Rüegger
Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss
Strategy: Benedikt Bitzi
Costumes: Ami Goodheart
Log in to post comments

Highest Rated

Lazarus's picture

I'm intrigued, but not impressed.

Lazarus
Activity Score 1537
Creative Director
Hadrons's picture

Nice. capture the experiences.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

Nice ads for a difficult product.

vote4pedro
Activity Score 4601
Copywriter
jackblack's picture

Trippy. In a good way.

jackblack
Activity Score 2363
Art Director
kleenex's picture

love the work.

kleenex
Activity Score 58797
Web Designer/Developer
Jackbr's picture

Great art and ideia. Beatifull.

Jackbr
Activity Score 1500
Art diretor |

JackBR

JensH's picture

Congrats!

JensH
Activity Score 111
Lazarus's picture

I'm intrigued, but not impressed.

Lazarus
Activity Score 1537
Creative Director
celini's picture

Bonita campaña. Una prueba más de que la buena publicidad impresa sigue teniendo futuro.

celini
Activity Score 90
fotdot's picture

Like to look. But struggle for idea.

fotdot
Activity Score 674
Creative Director
simonds08's picture

I would have hoped the lines would be less clunky as the visual relies on it

simonds08
Activity Score 598
vote4pedro's picture

it's a translation. the original was probably much more elegant.

vote4pedro
Activity Score 4601
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement