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Agency Network: 
Published/Aired: 
August 2009
Phoenix Children’s Hospital:

Description

Print advertisement created by Santy, United States for Phoenix Children’s Hospital, within the category: Health.

Caption

Even the most common fractures shoudn’t be treated as routine. For more information, visit phoenixchildrens.com/sportsmedicine.

Advertising Agency: Santy Integrated, Scottsdale, USA
Creative Director: Adam Pierno
Art Director: Juliana Gonzalez
Copywriter: Jamie Dos Santos
Photographer: Brandon Sullivan
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Guest's picture

Ai meu Deus, que dor.

Guest
Guest's picture

Ai meu Deus, que dor.

Guest
Mantufayo's picture

sexist. boy = sport heroe. Girl = cheerleader

Mantufayo
Activity Score 580
Creative Director
Guest's picture

You make a beautiful cheerleader!

Guest
Guest's picture

these pictures tell the story in a strong visual way. What more could you ask for a children's hospital?

Guest
Guest's picture

It is geared towards the common audience, something that is often forgotten in the world of advertising. I am not appreciative of using this medium to promote platforms or philosophies outside of the context of the original message. That shows a lack of maturity that isn't reflective here - in this case the message is clear and with appropriate impact.

Guest
Guest's picture

Sexist? Maybe but being a cheerleader is no easy job these days, gymnastics is crucial, and injuries are common and it is an accomplishment to be proud of,. Well done in that it serves its purpose and grabs attention.
Carol

Guest
Guest's picture

Loud and Clear! Well done!!

Guest
CC3's picture

Why the trophy? Visuals and copy are totally disconnected. All in all pretty weak stuff.

CC3
Activity Score 724
Creative Director |

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Good is the enemy of great.

Guest's picture

The connection is very obvious! Sports and trophies; sports and accidents..."SPORTS MEDICINE"

Guest
CC3's picture

Ah, no.

CC3
Activity Score 724
Creative Director |

---------------------
Good is the enemy of great.

Guest's picture

Wow, this is an awesome idea!! Beautiful young lady and the colors used grab your attention.

Guest
CC3's picture

Glad you like your idea

CC3
Activity Score 724
Creative Director |

---------------------
Good is the enemy of great.

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