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Hook

Campaign
Agency Network: 
Published/Aired: 
June 2015
Phillips:  Hook

Description

Print advertisement created by FCB, Portugal for Phillips, within the category: Pharmaceutical.

Caption

Let it go. Magnesia Milk. Rapid relief for your constipation.

Advertising Agency: FCB, Lisbon, Portugal
Creative Directors: Edson Athayde, Luis Silva Dias
Art Director: Eduardo Tavares
Copywriter: Viton Araújo
Illustrator: Rodrigo Paulicchi / Studio Nuts
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Highest Rated

deangah's picture

Nice art. Weak concept.

deangah
Activity Score 119
Graphic Designer
Pete R.'s picture

The visual is great.

Pete R.
Activity Score 3412
Illustrator
damnson's picture

Idea sucks bad.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

RyanT's picture

I think it is really nice.

RyanT
Activity Score 28
deangah's picture

Nice art. Weak concept.

deangah
Activity Score 119
Graphic Designer
kleenex's picture

Agreed.

kleenex
Activity Score 58721
Web Designer/Developer
T.'s picture

Is the milk of magnesia flushing away Capt. Hook so he doesn't get eaten by the crocodiles? Has he jammed up the poop tubes?

T.
Activity Score 1110

What's your ad telling the consumer?

Fera Groove's picture
Fera Groove
Activity Score 205
Art Director
brianabadia's picture
brianabadia
Activity Score 267
Copywriter
halaby87's picture

Strange

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Dominic48's picture

Not bad.

Dominic48
Activity Score 105
juli86's picture

SEEN IT BEFORE AND WAS BETTER THAN THIS.

juli86
Activity Score 155
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