Explosions, Rocket

Campaign
Agency Network: 
Published/Aired: 
October 2011
Phillips:  Explosions, Rocket
Phillips Print Ad -  Explosions, Rocket

Also From This Campaign

Description

Print advertisement created by Ogilvy, Venezuela for Phillips, within the category: Non-Alcoholic Drinks.

Caption

Highly Effective Laxative

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Director: Héctor Chacón Hänsen
Art Director: Julio Villegas
Copywriter: Diego Urdaneta
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Peter Frank's picture

Nahhh.

Peter Frank
Activity Score 532
shahidali's picture

too literal. Can be a fun-work at best in an ad school....(i'm not demeaning those fun work. great work has been done from those fun works but those worked as starting points)

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

10pencils's picture

Literal? Ummm... can you please "un-literize" this concept? What does a laxative do? What does this ad show you? Do the two connect? If yes, then what seems to be the problem here? Aren't the best ads the ones with the simplest, I-wish-I-thought-of-that ideas?

C'mon, guys!

10pencils
Activity Score 146
Copywriter at Noah's Ark, Lagos, Nigeria
Where is the idea's picture

these are not even funny, anyone planning to buy this laxative after seeing the campaign will only run away from it ... why didn't you guys think of showing hiroshima and nagasaki....

Where is the idea
Activity Score 707
Creative Director
Ron Burgundy's picture

WE HAVE IGNITION!

lol

Ron Burgundy
Activity Score 1626
Art Director at Southern California
bakamono's picture

First idea?

bakamono
Activity Score 998

because therefore it is

mertos's picture

no

mertos
Activity Score 904
Creative Director
weigehao126's picture

oh
```

weigehao126
Activity Score 37
andylefty's picture

So so.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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