Originale!

Campaign
Agency Network: 
Published/Aired: 
August 2011
Philips:  Originale!
Philips Print Ad -  Originale!

Also From This Campaign 2

Description

The coffee machine literally destroys symbols representing the different countries’ coffee-cultures. We want to communicate in a loud, visible and self-confident way that there is no better way of coffee enjoyment than with the original from Italy – The Philips Saeco.

Print advertisement created by DDB, Germany for Philips, within the category: Electronics, Technology.

Caption

Originale!
There nothing like real Italian espresso straight from the bean.

Advertising Agency: DDB Tribal, Hamburg, Germany
Creative Director: Konrad Witzig
Art Director: Patrick Hirscher
Photographer: Peter Schafrick
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Andrej's picture

This one kinda works. The other one, not so much.

Andrej
Activity Score 656
Copywriter
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