Agency Network: 
January 2018
Philips: Hourglass
Philips Print Ad - Hourglass


Philips Sonicare offers a whitening process that works in just 1 hour, called Zoom. To effectively demonstrate this timely transformation of yellow to white teeth in just 1 hour, we created an hourglass in the shape of teeth, with the colour of the sand whitening as the minutes go by.

Print advertisement created by TAG, Canada for Philips, within the category: Electronics, Technology.


Whiter teeth in one hour. Philips Zoom WhiteSpeed. www.zoomwhitening.com

Advertising Agency: tag, Toronto, Canada
Executive Creative Director: Ian Schwey
Associate Creative Director: Michael Genchi
Art Director: Leonardo Gonzalez
Copywriters: Sean Jordan, Mardi Morrison
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