Frog

Campaign
Agency Network: 
Published/Aired: 
May 2008
Philips:  Frog

Description

Print advertisement created by DDB, Chile for Philips, within the category: House, Garden.

Caption

Bug-A-Way, Anti-Insect Bulbs.

Advertising Agency: DDB Chile
Creative Director: Alejandro Arriagada
Art Directors: Marcelo Oclander, Renato Freeman
Copywriters: Felipe Bobadilla Agouborde
Photographer: Ramón Serrano
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lucciano marisio's picture

Bien buena, no sabía que existían ampolletas anti insectos, me gusta la idea, gráficamente también está atractiva aunque la rana no me gusta mucho como se ve ahí.

Buena!!!

Lu*

lucciano marisio
Activity Score 166
Copywriter |

Lu

fractalrene's picture

Hmmm, I think the bugs should be far-far away from the anti-insect bulb, not trapped because of it.

I remember a story with one insecticide in this side of the world: The promise was something in the flavor of 'it kills them all', I don't remember exactly since I was still a child, and in fact, the insecticide killed all the 'roaches, and the maids found all the bodies around the house, which made them think that in fact there was so many more bugs than they thought. The insecticide was overkilled by other brands, because with other products, the user didn't find any killed 'roaches in the house, ergo, no more 'roaches.

I would think twice about what you want to say.

fractalrene
Activity Score 1500
Copywriter
Bye's picture

So you recon a frog is a bug. I think you missed something here.

Bye
Activity Score 1464
whitespace's picture

I'd think thrice about yours. A frog's not a bug.

If your comment was on the spider page then not so bad.

whitespace
Activity Score 1947
Creative Director
eduk's picture

juguete. malaso.

eduk
Activity Score 6
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