Closer

Agency Network: 
Published/Aired: 
November 2013
Philips:  Closer
Philips Print Ad -  Closer

Description

Most young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this issue - getting rid of the extra body hair will bring the bodies closer. As close as possible.

Print advertisement created by Ogilvy, Ukraine for Philips, within the category: Electronics, Technology.

Caption

Shave away the barriers.

Advertising Agency: Ogilvy & Mather, Kiev, Ukraine
Creative Director: Alexandra Doroguntsova
Art Director: Taras Dzendrovskiy
Copywriter: Eugeniya Dzubenko
Project managers: Anna Bondareva, Daria Tafinceva
Log in to post comments
DesignDine's picture

Couldn't understand... anyone?

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

tirthomitro's picture

same here...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ap89's picture

I guess it's a man on the left side with black underwear and a girl on the right side with pink underwear. But understanding it only makes it worse.
NO

ap89
Activity Score 21
Art Director at Leo Burnett Berlin
faissalo's picture

WTF execution wasted the potential

faissalo
Activity Score 728
Art Director |

Nice init

seb81's picture

Huh?

seb81
Activity Score 6
Advertisement
Featured Content

Latest Collections

Advertisement