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Celery

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by JWT, Australia for Philadelphia, within the category: Food.

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Hannah Smit
Creative Director / Copywriter: Jim Ritchie
Producers: Mel Meek, Liz Sheerif
Planner: Anuj Mehra
Retoucher: Marcus Thyer
Photographer: Emma Phillips
Typographer: Daisy Kannis
Print Producer: Miryana Velyanovski
Senior Account Director: Prue Tehan
Client Services Director: Peter Randeria
Stylist: Marc Wasiak
Production: Lizard Management
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Highest Rated

samenshaw's picture

To use a healthy vegetable ( celery) as a spoon to feel less guilty by dipping it into traditionally fattening cream cheese...pretty straight forward

samenshaw
Activity Score 47
Marketing Manager at Truly Deeply South Melbourne
feysal's picture

very nice photography and costume work..reminds me of pinup ads. i like the typography too

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

sacrilegend's picture

Art and idea are worthless. But that line... love it.

sacrilegend
Activity Score 3394
Copywriter
mystery-gal's picture

actually,,,,,i dont; get the ad,,,,,what;s teh connection between celery and a spoon? why would anyone use celery as a spoon?

mystery-gal
Activity Score 28
sacrilegend's picture

Many dips come form a cream cheese base. Celery, carrots and other vegetables are normally used as the things you dip.

I seriously love this line, haha.

sacrilegend
Activity Score 3394
Copywriter
samenshaw's picture

To use a healthy vegetable ( celery) as a spoon to feel less guilty by dipping it into traditionally fattening cream cheese...pretty straight forward

samenshaw
Activity Score 47
Marketing Manager at Truly Deeply South Melbourne
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