Description
Print advertisement created by Scama, Brazil for pH, within the category: Education.
Caption
Return to nature what it gives to you
pH, once again, taking care of your future.
Advertising Agency: Scama Comunicações, Rio de Janeiro, Brazil
Creative Director: Gabriel França
Art Directors: Marcelo Amaral, Luis Parente
Copywriter: Gabriel França
Digital Artist: Marcelo Amaral
Creative Director: Gabriel França
Art Directors: Marcelo Amaral, Luis Parente
Copywriter: Gabriel França
Digital Artist: Marcelo Amaral
Mar 03, 2011 - 14:50TommyO
Seriously, I didn't get it too.
Copywriter |
That's me!
http://resiseymilim.wordpress.com
Mar 03, 2011 - 23:56mtneylon
Recycling, of course! Recycling what used to be raw materials from earth.
Indiana University
Mar 04, 2011 - 9:53agwbl
Of course they MEAN recycling. We only assume that because the idea of an ad encouraging one to litter is absurd. But it does read like a pro-littering ad.
Mar 03, 2011 - 19:14Rosh - new medi...
I like the photographic concept. Although it most likely isn't a photograph. Computer generated I'm sure.
Rosh
@roshsillars
http://www.rosh.com
Photographer
Mar 04, 2011 - 10:57Glut
i get the recycling idea but it´s very bad executed, wrong way I think. Besides the "Give the earth back idea is too old"
Public Relations at Glut. Ideas Boutique.
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