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Half-mast

Agency Network: 
Published/Aired: 
May 2011
PFLAG:  Half-mast
PFLAG Print Ad -  Half-mast

Part of Collection

Description

Print advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

Caption

One third of all suicides are in the LGBTQ community.
We're there with support when it seems no one else is.

Advertising Agency: DraftFCB Toronto, Ontario, Canada
Creative Director: Robin Heisey
Art Director: Braeden Laverty
Copywriter: Santiago Fernandez-Concha
Photographer: Henrieta Haniskova
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ace85le's picture

There's no creative concept? The visual should have illustrated the copy. I like the vibe though.

ace85le
Activity Score 3935
Marketing Manager |

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B.'s picture

The visual of a half-mast flag is meant to symbolize the loss of someones life, in this case it is in relation to the suicides the copy speaks to. The rainbow flag is a symbol of pride for the LGBTQ community and is usually flown high and proud, however in this visual it is used differently to illustrate a startling statistic.

B.
Activity Score 25
Art Director
Boxey's picture

No shit, sherlock. We get it. It's just weak.

Boxey
Activity Score 8879
Melaleuca In-House
OnlineMoniker's picture

it's simple, clean, and communicates effectively. love it.

OnlineMoniker
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