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Glaucoma

Agency Network: 
Published/Aired: 
February 2008
Pfizer:  Glaucoma
Pfizer Print Ad -  Glaucoma

Description

Print advertisement created by TBWA, Finland for Pfizer, within the category: Pharmaceutical.

Caption

It gets to look like this.
Someone needs to blaze the trail.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Art Director: Mikko Torvinen
Copywriters: Tommy Makinen, Erkko Mannila
Illustrator: Tuukka Tujula
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Mr.Top's picture

"HURRA!!!!! We discovered the BLUR TOOL on photoshop!!!" "Now... what can we do with it?" "Let's DO an INCOMPRESSIBLE Ad for people who's getting Blind!" "YEAHHHHH".

Mr.Top
Activity Score 728
jazarah's picture

hahahahahahahaha

jazarah
Activity Score 1262
Salet's picture

I just discovered sarcasm, what should I do with it? Oh, I'll make an overused occupational comment and pass it off as humor! And I'll do it with the grammar of an eighth grader. YEAHH!!

Salet
Activity Score 288
Copywriter
Mr.Top's picture

Uhhhhh... now we touch a sensitive nerve with the BLUR TOOL, eh?

Mr.Top
Activity Score 728
horbhaikihaalhai's picture

LOL...

horbhaikihaalhai
Activity Score 20
PUBLICIS INDIA
horbhaikihaalhai's picture

The comment is better than the ad.

horbhaikihaalhai
Activity Score 20
PUBLICIS INDIA
iT-iS-i's picture

I 2nd that...

He who dominates often has no real friends...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Wordnerd's picture

maybe i'm getting this wrong, BUT: Isn't this the way a healthy eye sees, if focusing on the middle of the page? doesn't really simulate glaucoma if that was their intention

Wordnerd
Activity Score 6692
Copywriter
vidya.shankaran's picture

ha ha ha ha

Hilarious comment!
I agree with Wordnerd!

vidya.shankaran
Activity Score 724
gtbernstein's picture

Actually, this is exactly what happens when you have glaucoma. I am not saying this is the greatest ad ever, but I definitely give the creatives a lot of credit on this one. Drug advertising is very difficult and has a lot of restrictions. These guys found a smart and interesting solution.

I've really grown tired of the people on this site downing interesting creative just to make themselves appear intelligent and creative.

While this may not be a one show ad, I wouldn't be the least bit embarasseed to be the creatives that came up with this and got it sold to the client.

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
Sharp's picture

What the hell's with the tag line? Doesn't fit the brand if you ask me.

Sharp
Activity Score 216
Art Director
gtbernstein's picture

It makes perfect sense if Pfizer is claiming to be a trailblazer in the industry. Which is exactly what this ad talks about. Pfizer being a leader in this area of the industry and probably several other areas in this industry.

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
Fab Fab's picture

Yeah Mr. Top, I would say the same thing... Ha ha ... Funny.

____
Imagine

Fab Fab
Activity Score 26
Advertising Agency
dangerouzmc's picture

BRILLIANT

dangerouzmc
Activity Score 101
Copywriter
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