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Underground parking garage

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Advertising Agency: Euro RSCG, Buenos Aires, Argentina

Print advertisement created by Euro RSCG, Argentina for Peugeot, within the category: Automotive.

Caption

Standard parking assistance control.

Executive Creative Director: Gustavo Reyes
Creative Directors: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo, Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler
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Highest Rated

CrackerJackFlash's picture

Excellent, right down to the faint reflection of the tail lights.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

luispiter's picture

really bad ... after watching VW have not seen anything better

luispiter
Activity Score 2756
comunication
mrckais's picture

also the layout is the same as VW ad's. and the photoshop is really poor

mrckais
Activity Score 417
Art Director |

mrckais

Blashyrkh's picture

OMG he nailed him

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Great work!!!!!!! and good art direction. Nice guys!

Guest
Guest's picture

Nice ad, i like it

Guest
Guest's picture

Again, nice photo. Idea simply but it works.

Guest
Guest's picture

Great!!!!

Guest
Guest's picture

A brilliant return for a difficult product!

Guest
Guest's picture

Good Work!!! congrats guys!

Guest
Hibon's picture

Bad work, Euro RSCG should doo better.

Hibon
Activity Score 3734

Simple ideas are the best !

J Designer's picture

This just looks scary, not helpful.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
pez's picture

4 creative directors for this execution?

pez
Activity Score 1804
Creative Director
Constanza's picture

Muy buena campaña, inteligente. Pulgar arriba.
Sabés.

Constanza
Activity Score 14
Guest's picture

Hello, Pablo. First time in Adsoftheworld, right? Congrats;)

Guest
Guest's picture

Brilliant! Great work of art.

Guest
CrackerJackFlash's picture

Excellent, right down to the faint reflection of the tail lights.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Dadaism's picture

I dun like the spam from all the Guest.......

This look creepy! Love the other 2!

Dadaism
Activity Score 161
Darling Design
jsptrck404's picture

Agreed Dadaism...... what a low class move for star ratings that don't really mean anything. Wonder how many of the "guests" are from Argentina? Ivan, think you have some "guests" doing some ballot stuffing with your unofficial star ratings for some reason or another. But why? Kinda Sad.

jsptrck404
Activity Score 437
Art Director |

| think small |

the_lizard_king's picture

Good!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3279
Inesita's picture

Uhm, no. All I can think of when I see this is a dead body. Well, a part of that. Ew.

Inesita
Activity Score 65
Marketing Manager
tatoBA's picture

i agree, the retouching on this one is not good enough...i still like the idea

tatoBA
Activity Score 43
Art Director
makelogobigger's picture

nice idea... the way they did could have better... looks very photoshopped.... but good try then again.

makelogobigger
Activity Score 470
Copywriter
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