Trap, 2

Campaign
Agency Network: 
Published/Aired: 
January 2009
Peugeot:  Trap, 2

Description

Print advertisement created by Artplan, Brazil for Peugeot, within the category: Automotive.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Copywriter: Roberto Vilhena
Art Directors: Tico Moraes, Bernardo Romero
Creative Director: Roberto Vilhena
Illustrators: Alessandro Cerqueira, Zissu, Otavio Rios
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dshott's picture

like the use of colour in this one. there not the most interesting set-ups but a good way of keeping the customer engaged (worked for me anyway).

Not sure it supports the tag line too much, I mean if I break the chair of my peugeot and there's a choice between a genuine replacement or a badass-blue slide I know which one I'm up for.

And before everyone says "done - guest commenter" or "they copied honda"
Of course they bloody didn't:

http://en.wikipedia.org/wiki/Heath_Robinson
http://en.wikipedia.org/wiki/Rube_Goldberg

And for bonus points;
http://uk.youtube.com/watch?v=WYxwYpas-6I&feature=channel_page

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

It made me think of mr. Heath Robinson as well.. I loved his drawings as a child and i still do today.

Guest
Guest's picture

So you just need to stick a post-it on every published copy of this ad:
"A Peugeot ad you are about to see may look like a well-known and awarded Honda campaign, but it is not, because it was inspired by Heath Robinson and Rube Goldberg works that were before both Peugeot and Honda ads".

Guest
Guest's picture

Take it easy, it's friday...

Guest
Ad_Man's picture

naah! this is honda. you can't use this resource in car ads anymore.

edit:
this was for dshott.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

It's an ironic campaign of course. Honda told their clients their car is perfect. Peugeot is telling their clients that if they don't use original parts their car will turn into a trap. It's totally different.

VERY GOOD INDEED!
CONGRATS!

Guest
Guest's picture

U dumb! Is not about the seat, is about the pedal u idiot!

Guest
Conceptual-eyes's picture

Of course it is 'done.'

Conceptual-eyes
Activity Score 1475
Copywriter
john doe's picture

shame on you!

john doe
Activity Score 1571
Art Director
Guest's picture

Awesome Art! Awesome Concept!

Guest
Blair Semenoff's picture

I like following the flow of the art since it's 1:25am and I have nothing better to do.... but common, not meant for a car ad.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
proscriptus's picture

Honda cog. Honda cog. Honda cog.

proscriptus
Activity Score 114
Copywriter at Redeye Media |

--
DTA

Guest's picture

It's Honda. Period.

Guest
Guest's picture

It's Honda. Period.

Guest
Guest's picture

This ad? I don't know, i mean, i just Honda what in the world they were thinking!

Guest
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