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Shapes, 3

Campaign
Agency Network: 
Published/Aired: 
April 2013
Peugeot:  Shapes, 3

Description

Print advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Caption

Precision in a world without Peugeot Park Assist.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino
Art Director: José Neto
Copywriter: Pedro Bullos
Illustrator: CWF Stúdio
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certaintly's picture

horrible copy, interesting visual.

looks rather scammy

certaintly
Activity Score 3988
talkingisfree's picture

agree

talkingisfree
Activity Score 2712
Art Director
monoliz's picture

copy is in negative tone and not true.

monoliz
Activity Score 1304
kleenex's picture

They have a concept, but a horrible one though.

kleenex
Activity Score 58719
Web Designer/Developer
Lazarus's picture

The copy doesn't really support the visual.

Lazarus
Activity Score 1536
Creative Director
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