Scooter

Campaign
Agency Network: 
Published/Aired: 
February 2010
Peugeot:  Scooter

Description

Print advertisement created by Euro RSCG, France for Peugeot, within the category: Automotive.

Caption

Its father is a scooter. Its mother is a car.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
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matushacker's picture

like the copy

matushacker
Activity Score 45
Wordnerd's picture

and that is a good thing because...?

Honestly: this is such a weird vehicle and that is what you came up with? what a wasted opportunity

Wordnerd
Activity Score 6690
Copywriter
silvi's picture

Totally agree

silvi
Activity Score 4170
Copywriter
xcreativity's picture

love the copy.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

archiwan's picture

i don't get the slogan..

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
tantrik_indian's picture

Liked the car. :D

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

rolling.stone's picture

smart copy

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Very hot copy :)

Guest
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