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Retouch, 1

Campaign
Agency Network: 
Published/Aired: 
September 2008
Peugeot:  Retouch, 1
Peugeot Print Ad -  Retouch, 1

Also From This Campaign 2

Description

Print advertisement created by BETC, France for Peugeot, within the category: Automotive.

Caption

If the 407SW has exceptional road-holding, it is because we push perfectionism that little bit further.

Advertising Agency: betc, Paris, France
Creative Director: Remi Babinet
Art Director: Eric Astorgue
Copywriter: Jean-Christophe Royer
Photographer: Markus Wendler
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kurtberengeiger's picture

Perfectionism? These look like pretty normal AD comments to me.
And while I'm at it, that line has definitely lost something in translation.

kurtberengeiger
Activity Score 7327
Copywriter
xuaved devaux's picture

'Normal', that's what you lost in translation. See the other Peugeot ad comments for an explanation.

This one? Exactly the same sentiments but who let the terminator filter loose on the side of that car?
Looks like chrome - I expect it's not.

xuaved devaux
Activity Score 20
London
sneakyhands's picture

a carbuyer is already aware of imperfection, pointing out that you're not doing your job might make them ask where else this brand is cutting corners.

sneakyhands
Activity Score 1857
Copywriter
iT-iS-i's picture

"If" ?!, seems that they're a bit unsure of their claim. And themselves...

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

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