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December 2003
Peugeot:  Pee
Peugeot Print Ad -  Pee


Print advertisement created by Saatchi & Saatchi, South Africa for Peugeot, within the category: Automotive.


Engineered to be enjoyed.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Rajesh Ranchod
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Photographer: Michael Meyersfeld
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Kaifa's picture

So, this car is so funny to drive that I can't even stop to pee?
But why not showing this concept on the driver' seat? Or on his jeans?

Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

unlimilove's picture

Hi Kaifa,

I don't think like you.
When people are scared they pee... baseline: 206 GTI
The dog looks scared of the speed.


Activity Score 57
Graphic Designer |

Some of my best friends are softwares

Frederico Roberto's picture

Nop...that's not it.

All dogs tend to pee when the find a confortable place.
That dog, even being a puppet (classic automobile prop) is so confortable that he peed on that carpet/cover from the trunk.

Hence the copy: "engineered to be enjoyed"

Frederico Roberto
Activity Score 221
Executive Creative Director
gargamelord's picture

Soooo wrong. Unlimilove is right. Your line of thinking is way out of it.

Activity Score 32
philippertl's picture

I think the idea is funny, but the strapline needs working on. Enjoyment and pee don't go together.


Activity Score 656
Graphic Designer |

Please vote for us!

restless_r's picture

yes i agree, the headline is not working here, this ad needs a headline that connects fear with speed (thats how i see it )

Activity Score 275
Art Director
Kaifa's picture

Hi Unlimilove,
Maybe you are right, but can you really sell a car by saying that it is fast like hell,
nowadays when everybody talks about pollution, safety, respect on the road and things like that?

For me the baseline talks about pleasure of driving in general, not speed.
You are so comfortable in a Peugeot, so satisfied that you don't want to stop driving.
But for a car maniac like me, the image of the dog just don't work.

Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

pmoniz's picture

Yes you can sell a car by saying that it is fast as hell, especially when i it's at a very affordable eprice like the 206 GTI .

I really like the idea, the toy dog pissing himself coz of the speed,. The baseline ccould've been thought out a bit better though.

Activity Score 35
Copywriter at MSTF Partners |

selling illusions

Frederico Roberto's picture

He peed not because its fast, but because is cozy.....

Frederico Roberto
Activity Score 221
Executive Creative Director
creativewannabe's picture

The baseline is actually the slogan for the Peugeot brand. What the ad needs is a clever headline.

Activity Score 81
adsthinker's picture

obviously this ads made people confuse wether is it selling speed or pleasure of driving. personally i think its too comfortable.

Activity Score 119
shevonsing's picture

I think it's about peeing. The dog is scared of the speed. But the copy has to be changed. But nice idea if it goes with peeing.

Activity Score 9
Frederico Roberto's picture

He's peeing because he's comfortable. Real dogs do that. How can u even see speed here.....?!

I think you are all remembering the famous VW ad with the dog stuck in the backseat like if he was in a rocket with the copy Really Powerfull ( Vraiment Puissant)...

Frederico Roberto
Activity Score 221
Executive Creative Director
drunk dave's picture

two years ago and you're putting it up now? come on ollie and the fat writer.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
anselmo34's picture


Activity Score 17
Art Director at 22 Squared
ivanshowfine's picture

it seems old fashion but i like it

Activity Score 131
brc912's picture

He's peeing because he doesn't want to take the time to stop the car to relieve himself because he is just enjoying the drive too much. I think we can all agree that the ad needs work. Too much misunderstanding in the purpose/meaning.

Activity Score 105
Graphic Designer
mlsman5000's picture

This is shit.

Activity Score 128
Saatchi & Saatchi
Alistair C.'s picture

it's so fun that the plastic dog comes to life.

Alistair C.
Activity Score 692
®'s picture

oh my god! i can't believe some posts actually imply that the dog is anything but scared!...

Dog scared - car fast -people buy... and yes it sells... Isn't it why it's one of the top selling cars in the world??

Activity Score 131
Art Director
crazydave's picture

misman5000 as i recall this ad got a cannes finalist. it's clearly not as shit as the work you're producing. Or maybe the cannes judges are just idiots?

Activity Score 114
nextt's picture

If the objective of the ad is to get people to debate, create hype, word of mouth, hare-brained theories over WHY DID THE DOG PEE, then it's brilliant! Otherwise... :)

Activity Score 33
antisanti's picture

The dog is scared of the speed.

This is another example:

Activity Score 34
jazzayer's picture

love the idea, but, not the line..

Activity Score 10
Photographer at Algiers
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