Electric horse power

Agency Network: 
Published/Aired: 
March 2010
Peugeot:  Electric horse power
Peugeot Print Ad -  Electric horse power

Description

Print advertisement created by Euro RSCG, Germany for Peugeot, within the category: Automotive.

Caption

100% electric horse power. The new Peugeot iOn.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Martin Venn, Koenig Karl, Felix Glauner
Art Director: Alexandros Antoniadis
Illustrator: Siegfried Diersch
Producer: Detlef Stuhldreier
Client Service: Guido Koerfer
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Highest Rated

Zeus's picture

Excellent!!!!

Zeus
Activity Score 906
somewhere
Gunnar's picture

Eye catching picture!

Gunnar
Activity Score 42
Art Director at Bates Interactive
Coolstar's picture

Word puns are rarely clever, this one is. Good insight.

Coolstar
Activity Score 11
Coolstar's picture

Word puns are rarely clever, this one is. Good insight.

Coolstar
Activity Score 11
dreadboy's picture

Clean and elegant. Keeps up to the brand. Bravo.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

ralphhasenohr's picture

great idea!

ralphhasenohr
Activity Score 44
creative consultant
atb2005's picture

Nice! I like the fact that they converted the color photo to black and white. Black and white photography is clean/minimalist; it also denotes class, elegance, luxury, etc. As for the horse's electrified mane, well it just testifies, tongue in cheek, to Peugeot's 100% electric horse power.. :-) I like that they left the car out. There's too many ads out there featuring car shots.

atb2005
Activity Score 13547
art.vs.commerce's picture

its not black and white. Its 4 colour with a beautiful grade.

art.vs.commerce
Activity Score 566
Art Director
ZaboZaboZabo's picture

Please, stop the word tricks Horses/Cars....

ZaboZaboZabo
Activity Score 593
Art Director
vrginie's picture

love the hairs

vrginie
Activity Score 154
bats's picture

so corny!

bats
Activity Score 75
Art Director
va_ngo's picture

This is an ad I would stop turning the pages of a magazine for. The execution is breathtaking and the message is direct. The use of black is the elegance if Peugeot. Awesomeness. Good job.

va_ngo
Activity Score 2
Concordia University, Montréal, Québec
Mantufayo's picture

Good work, I love photography, it´s great>
Art direction could be better.
Is this a new Peugeot logo? I have not seen before.
Slogan is so cool.

Mantufayo
Activity Score 580
Creative Director
atb2005's picture

I haven't seen it either. They have definitely modernized it.

atb2005
Activity Score 13547
Deanodoodledandy's picture

Wunderbar! This is the first good ad I've seen for an electric car. Are there any others?

Deanodoodledandy
Activity Score 3
Copywriter at London, UK
Direstion's picture

Maybe it can catch an eye or sell the author’s sense of humor but it definitely won’t do any good to the brand…

Direstion
Activity Score 115
Planner at PZL advertising agency
alexshefferru's picture

great idea, but where's the car itself?

my page: www.alexsheffer.ru
my blog: www.alexsheffer.ru/blog/

alexshefferru
Activity Score 4
Art Director at Custom Publishing Independent Media Sanoma Magazines
withouts's picture

I agree,
We've here very nice pun and art but from strategic perspective such a totally new car should've been shown.
Well, except if it's scam.

withouts
Activity Score 36
CopyRight's picture

nicely done

CopyRight
Activity Score 713
Adaddicted's picture

beauty is the photograph... who shot this?

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

michelangelo's picture

well done...

michelangelo
Activity Score 660
Sven Gali's picture

electrifying...sorry.

Sven Gali
Activity Score 845
Photographer
art.vs.commerce's picture

superb shot

art.vs.commerce
Activity Score 566
Art Director
dsklan's picture

cool!

dsklan
Activity Score 1924
Art Director at homeshop
netei's picture

wow! 9/10 love it! great idea. execution not my absolute favorite but still cool.

netei
Activity Score 215
Hiperion's picture

advertising for publicist..
sorry, i dont like it

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Garlos Sánchez's picture

i like, nice work

Garlos Sánchez
Activity Score 47
Graphic Designer
michdec's picture

this photo is amazing! Great work, very refreshing!

michdec
Activity Score 440
Art Director for hire's picture

Wow!! What a horse!

Art Director fo...
Activity Score 14
University of the Arts London
Tommy G.'s picture

wow, that's some great Art Direction!

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Zeus's picture

Excellent!!!!

Zeus
Activity Score 906
somewhere
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