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Caterpillar

Campaign
Agency Network: 
Published/Aired: 
August 2014
Peugeot:  Caterpillar

Description

Print advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Caption

Peugeot 308 with Distance Alert. Much more precision.

Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Directors: Rui Branquinho, Victor Sant'Anna
Executive Creative Director: Rui Branquinho
Creatives: Bruno Souto, José Neto
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Kerninglife's picture

I certainly wouldn't buy a Peugeot based on this ad, but it is a rather cool idea although not super original.

Kerninglife
Activity Score 162
Graphic Designer
sacrilegend's picture

I think with a bit of body copy, this could've been a very nice ad. As it is now, however, it fails to convince.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

I like concept.

kleenex
Activity Score 58793
Web Designer/Developer
Siddarth Basavaraj's picture

interesting take i must say....works for me...

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Siddarth Basavaraj's picture

interesting take i must say....works for me...

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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