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Air mic

Campaign
Agency Network: 
Published/Aired: 
April 2014
Peugeot:  Air mic

Description

Print advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Caption

Don't air mic and drive.
207 sedan in concert, with ultimate generation sound.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna
Art Directors: Renata El Dib, Silas Nogueira
Copywriter: Raphael Quatrocci
Photographer: Lucio Cunha
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Highest Rated

kleenex's picture

I agree.

kleenex
Activity Score 58721
Web Designer/Developer
Marcao's picture

Classic case of ad shooting itself in the foot. The headline is working against the liner and overall idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
kleenex's picture

I agree.

kleenex
Activity Score 58721
Web Designer/Developer
NY Belfry's picture

As do I.

NY Belfry
Activity Score 1045
Other at City College of Technology
johnappleman's picture

Muy buenos.

johnappleman
Activity Score 6
Creative Director
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