Air Bag

Agency Network: 
Published/Aired: 
May 2011
Peugeot:  Air Bag
Peugeot Print Ad -  Air Bag

Description

Print advertisement created by Ludocca, Brazil for Peugeot, within the category: Automotive.

Watch the case video too: http://www.youtube.com/watch?v=KEGpYJWDBE0
Advertising Agency: http://loducca.com.br">Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Directors: Daniel Poletto, Roberta Moraes
Copywriters: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior
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Highest Rated

Vingy's picture

I like the execution nice job but i feel it has being done before

Vingy
Activity Score 474
Copywriter at Advance
Vingy's picture

I like the execution nice job but i feel it has being done before

Vingy
Activity Score 474
Copywriter at Advance
jackmancer2017's picture

Yeah as idea it's pretty simple but in execution, poof, awesome :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Triskac's picture

Well I have no idea how it works but being used to view magazines starting at the last page and progressing towards the first, I would probably spoil myself all the fun :)

Triskac
Activity Score 49
purshotham's picture

Good concept..Good execution..

purshotham
Activity Score 457
Prasad Weerasekara's picture

Big clap....... Nice work.

Prasad Weerasekara
Activity Score 657
CuriousPencil's picture

Wait - weren't airbags invented in the 80s? Did Peugot just throw 50,000 cardboard boxes (case video http://www.youtube.com/watch?v=KEGpYJWDBE0 ) onto Brazil to tell people their airbags take 500% longer to inflate than their competitors?

MuAAaaHAaaaaa....

No.

CuriousPencil
Activity Score 4199
Copywriter
MidasTouch's picture

Fun idea but... airbags arent new lol?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Beamen's picture

Nice one! Seriously, nice one!

But I don"t know how many readers will be hitting their papers...

Beamen
Activity Score 225
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