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karmacoin's picture

i get it but seems boring...

karmacoin
Activity Score 686
Baelin's picture

Art direction is faulty. Takes a lot of effort to get the idea that F is full and E is empty.

Baelin
Activity Score 273
Copywriter
deep_tracy's picture

Thank you. I didn't get it until I read your comment.

deep_tracy
Activity Score 586
Copywriter
Shawali's picture

Are you guy serious?!

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

deep_tracy's picture

Yes. And I drive and work in advertising.

deep_tracy
Activity Score 586
Copywriter
corporal_hicks's picture

Yeah my first thought was Fuel Efficiency..
Hard to get it, art direction could be improved for a clearer message..

corporal_hicks
Activity Score 365
Art Director
karmacoin's picture

i get it but seems boring...

karmacoin
Activity Score 686
Chris Inton's picture

They could've just shown the fuel gauge.

Chris Inton
Activity Score 29
Art Director
merve0703's picture

THIS IS TO INFORM YOU THAT WE AS PEUGEOT TURKEY DO NOT WORK WITH THIS AGENCY AND THIS AD HAS BEEN SENT TO YOU WITHOUT CONSULTING TO US AND WITHOUT OUR CONSENT. USAGE OF THE OLD LOGO AS WELL AS UNPROVEN CLAIM SHOWN ON THE AD IS DAMAGING TO OUR BRAND IMAGE IN TOTAL AND HENCE NEEDS TO BE REMOVED FROM THE SITE IMMEDIATELY.

merve0703
Activity Score 3
Marketing Manager at Peugeot Turkey
hedonismhighway's picture
hedonismhighway
Activity Score 63
Copywriter at Project House HAVAS Worldwide
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