Helmet

Agency Network: 
Published/Aired: 
August 2010
Like
13
Views
16975
Petrobras:  Helmet
Petrobras Print Ad -  Helmet

Description

Print advertisement created by Heads Propaganda, Brazil for Petrobras, within the category: Industrial, Agriculture.

Caption

The most valuable brand in Brazil.

Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Leo Rocha / Manipula
Photographer: Rafael Mósca / Manipula
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Highest Rated

TommyO's picture

Stupid.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

brookjohnston's picture

Congrats on being a giant, rich, evil corporation. This is silly.

brookjohnston
Activity Score 296
St. Lawrence College
bricard's picture

I'll take the one on the left.

bricard
Activity Score 189
pez's picture

Isn't this the same agency that create the previous ad talking about the worst predators of the sea?...
advertising must be the only industry that let people say so contradictory ideas and messages, because PB must be one of the worst predators of the sea worldwide..

pez
Activity Score 1804
Creative Director
Hibon's picture

Nice idea for a "quick" print ad. (i have seen lots of boring ads for this kind of products) so ....well-thought-out !

Hibon
Activity Score 3734

Simple ideas are the best !

JLL's picture

I will wear the one on the right and take the money.

JLL
Activity Score 399
Director of Creation - Copywriter
alejulimaty's picture

the ego on petrobras...

alejulimaty
Activity Score 842
brother buenos aires
Anonymous Author's picture

Phallic moulding detail on these.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

brookjohnston's picture

In light of recent events, I can't possibly think of a better thing for an oil company to promote than their own net worth. Just brilliant.

brookjohnston
Activity Score 296
St. Lawrence College
AmOgodzzz's picture

Boring

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception but to do a brief analysis of the ad, and this, is a good ad, no extraordinary but a good one.

Guest
Luis Maram's picture

Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception of the company but to do a brief analysis of the ad, and this is a good ad, no extraordinary but a good one.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

TommyO's picture

Stupid.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Hiperion's picture

yawn

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
SandMan69's picture

I don't think I get the relevance of the helmets...do they just represent the rich company and then everyone else?

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Sushi lover's picture

I think the idea has been done before but I don't remember what company was.
Besides it, I don't catch the message. And, what is 10,00? is it 10,000 or 1,000?

Sushi lover
Activity Score 907

Dream needs to be big!

Boris Batkin's picture

Two hard hats. Very nice. Only kidding... Total shit!

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Guest's picture

Works for investors and people in the industry.

Guest
dollypoppin's picture

Boring.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Jupiter's picture

it's another way of saying ' Look here!!! I'm rich!!!"

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Dzsoi's picture

Our company worths more than 10 dollars. Now that is a strong message!

Dzsoi
Activity Score 8611
Copywriter
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