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Campaign
Agency Network: 
Published/Aired: 
June 2013
Petite Maman:  Box
Petite Maman Print Ad -  Box

Also From This Campaign 2

Description

Print advertisement created by Publicis, France for Petite Maman, within the category: Public Interest, NGO.

Caption

Give them a second chance.
Give your baby's old clothes to mums who need them.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
Account managers: Frédérik Volpert, Cécile Lejeune
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Highest Rated

certaintly's picture

give the clothes a second chance?
why a second chance?

and if it's give the mom's a second chance? then, again, why a second chance?

certaintly
Activity Score 3994
certaintly's picture

give the clothes a second chance?
why a second chance?

and if it's give the mom's a second chance? then, again, why a second chance?

certaintly
Activity Score 3994
kleenex's picture

Crap..

kleenex
Activity Score 58657
Web Designer/Developer
salil.sharma's picture

I like the Execution

salil.sharma
Activity Score 2527
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kcd0226's picture

I agree, the execution is good. I think the basic idea is good but the copy doesn't do anything for these ads.

kcd0226
Activity Score 91
Art Director
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