Also From This Campaign 4
Description
Print advertisement created by Euro RSCG, France for Petit Bateau, within the category: Fashion.
Art Director: Florence Belisson
Copywriter: Véronique De Surmont
Art Buyer: Isabelle Mocq
Photographer: Benni Valsson
Retouching: Spark Link
??????????????
Plzzzzzz explain!!!
it says "for always" -- shirt is ok for all ages
ich verstehe das nicht :(
At first I thought they were supposed to be the same person, showing a brand lover as a child and then as an adult. Then I realized they are two different people. And the message became a lot weaker.
-Natalie
http://www.nataliemarion.com
Petit Bateau is initally a kids brand. They are doing clothes for adults as well now. The whole pund is on the age, that is not in years but in months. It show that the adults are just big kids that will always wear this brand.
aaaaah, the french. why translate to english when everybody else does? nono, we're french, we're so above that.
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