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Crocodile

Campaign
Agency Network: 
Published/Aired: 
June 2014
PETA:  Crocodile

Description

Print advertisement created by Lowe, Singapore for PETA, within the category: Public Interest, NGO.

Caption

When you buy, you become part of it.
Poaching is driven by demand. So the day you stop buying, they stop killing.

Advertising Agency: Lowe, Singapore
Group Account Director: Andrea Aranador
Copywriters: Mihir Dhairyawan, Joseph Cheong
Creative Directors / Art Directors: Andrew Ho, Sheng Jin Ang
Chief Creative Officer / Executive Creative Director: Dominic Stallard
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JLL's picture

True! Good campain.

JLL
Activity Score 399
Director of Creation - Copywriter
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