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Bull Riding

Campaign
Agency Network: 
Published/Aired: 
January 2019
PETA: Bull Riding

Description

Our thinking twists behaviour on its head in a radical manner, softened only by its visual approach. Its understated visual dynamic is determined to make people see a story conveying jollity, only to then twist that impression and reveal the serious message that lies within. The headline has a beautiful dual meaning, with its conventional meaning supplemented by how animals are effectively righting human wrongs. This helps explain the concept, while avoiding the headline and visual combining to form the dreaded ‘say what you see approach’.

Print advertisement created by Rocket Yard, Estonia for PETA, within the category: Public Interest, NGO.

Caption

Animal Rights. Human Wrongs.
No animal deserves to be abused or worse in what is a lame excuse for ‘entertainment’. Such events are unethical and unjustified. Boycott cruelty disguised as entertainment and help return animals back to the life they truly deserve.

Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Account Manager: Ann Kelkej
Agency Producer: David G.
Account Executive: Alex Payne
Production: Rocket Yard Studio
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