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Bear

Campaign
Agency Network: 
Published/Aired: 
June 2014

Description

Print advertisement created by Lowe, Singapore for PETA, within the category: Public Interest, NGO.

Caption

When you buy, you become part of it.
Poaching is driven by demand. So the day you stop buying, they stop killing.

Advertising Agency: Lowe, Singapore
Group Account Director: Andrea Aranador
Copywriters: Mihir Dhairyawan, Joseph Cheong
Creative Directors / Art Directors: Andrew Ho, Sheng Jin Ang
Chief Creative Officer / Executive Creative Director: Dominic Stallard
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damnson's picture

Too literal for me.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

I feel the same way. Art direction is lovely though.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
JLL's picture

Very good!

JLL
Activity Score 390
Director of Creation - Copywriter
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