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Walking the dog

Campaign
Agency Network: 
Published/Aired: 
April 2009
Pet flea & tick spot on:  Walking the dog

Description

Print advertisement created by J&J, China for Pet flea & tick spot on, within the category: Pharmaceutical.

Caption

Never keep a parasite.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing, Sam Qu
Copywriters: Aaron Cheng, Zhang Yunfan, Chen Rui
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Highest Rated

Guest's picture

que malo el retoque. Las sombras no se corresponden, por favor, dónde está el director de arte...

Guest
silvi's picture

Qué asco!

silvi
Activity Score 4172
Copywriter
designada grafica's picture

Wuacala me dío escalofríos.....sí eso tiene mi perro yo quiero ese producto¡¡¡

designada grafica
Activity Score 96
Graphic Designer at oaxaca
everartz's picture

wasnt something like this done before? it feels like a deja vu.. anyway its a good retouching work

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

hah - white women in 2009 don't dress like that.

Guest
Guest's picture

what color women do?

Guest
reactor's picture

The message and the image are contradicting. Instead of getting rid of the parasite they are happily taking them for a walk. O.K they want to put a leash on the parasites.... See the first ad. They are pruning the parasite ever so gently. What next? Take them home, wash them and feed them? will it take another campaign to KILL THEM? I am waiting for that episode.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Roshan Quintus's picture

agree

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

tirthomitro's picture

WTF??!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

que malo el retoque. Las sombras no se corresponden, por favor, dónde está el director de arte...

Guest
Guest's picture

Was this ad meant to be for Chinees market? If so why are the women not Chinese?

Guest
ivan's picture

That's because in Asia westeners are aspirational. It's irrational, but true.

ivan
Creative Director at Ads of the World
Guest's picture

Drontal plus is for animal parasites, caused by the things that they are walking..... Hence you treat them with the meds, you are walking a healthy (healthier) pet.

Guest
Guest's picture
Guest
Guest's picture

Chinese idea ? Veerrry bad

Done before ? Veerrry good

WTF ??

Guest
louie_wang's picture

not bad.

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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