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Circle

Campaign
Agency Network: 
Published/Aired: 
May 2013
Pet Center Marginal:  Circle

Description

Illustrators: Widerson Souza, Pedro Jr.

Print advertisement created by Publicis, Brazil for Pet Center Marginal, within the category: Professional Services.

Caption

Because you always forgive.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriters: Margit Junginger, Tony Góes
Art Director: Widerson Souza
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Animalier Prof. Jayro Motta, Lucio Cunha
Account: Antonio Correa
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Highest Rated

Cristina and Chris's picture

I get the idea behind it and as a pet owner I can relate. I just think the art direction is a bit too clinical for the type of emotions they're trying to convey and takes away from the charm of the campaign.
Oh and for some reason, the lack of coordinates next to the graphs really bugs me.

Cristina and Chris
Activity Score 840
salil.sharma's picture

Excellent Campaign ! Perfect way to so info Chart ! This Ad is best all of them.
Art Direction & Execution both are outstanding ! Good Job Guys

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Cristina and Chris's picture

I get the idea behind it and as a pet owner I can relate. I just think the art direction is a bit too clinical for the type of emotions they're trying to convey and takes away from the charm of the campaign.
Oh and for some reason, the lack of coordinates next to the graphs really bugs me.

Cristina and Chris
Activity Score 840
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