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Pink

Campaign
Agency Network: 
Published/Aired: 
May 2012
Persil:  Pink

Description

Print advertisement created by DDB, Germany for Persil, within the category: House, Garden.

Caption

Keep pinks pink with every wash

Advertising Agency: DDB, Dubai, UAE / DDB Tribal, Dusseldorf, Germany
Creative Directors: Makarand Patil, Kartik Aiyar
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto
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Highest Rated

martinamarshrutka's picture

understood the visuals, get lost pinks pink with every wash

martinamarshrutka
Activity Score 550
abake's picture

Honestly, does anybody think a housewife will find this even mildly interesting?
It's a nice idea, but I really don't think it speaks to the target.

abake
Activity Score 1262
RMG Connect Colombia
Feysless's picture

thinking about it closely i agree! good idea though

Feysless
Activity Score 2616
Art Director |

groovy baby!

12am's picture

if this portal was only about ads targeting the audience you won't spend a minute on it.
good execution of the idea.
for housewifes this should be a kid smiling instead.

12am
Activity Score 88
Art Director at TBWA Singapore
lishoyg's picture

very true....

lishoyg
Activity Score 73
Art Director at Art Director
Ooonab's picture

old

Ooonab
Activity Score 18
Creative Director
Abrakadabra's picture

big no on this one.

Abrakadabra
Activity Score 18
eugenius's picture

I think this idea suitable for selling electric iron :-) lolz

eugenius
Activity Score 396
Art Director
martinamarshrutka's picture

understood the visuals, get lost pinks pink with every wash

martinamarshrutka
Activity Score 550
The JACK's picture

can act as DM but not for print ad

The JACK
Activity Score 438
Marketing Manager
Fernando Fernandes's picture

Boa idéia! Muito bom!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Thomas Ferdinand's picture

Keep pinks pink. Keep whites white .... Keep olds ads old.

Thomas Ferdinand
Activity Score 86
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