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Crispy Clothes, Son

Campaign
Agency Network: 
Published/Aired: 
April 2012
Persil:  Crispy Clothes, Son

Description

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Print advertisement created by DDB, United Arab Emirates for Persil, within the category: House, Garden.

Caption

Keeps your clothes crisp.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni
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Highest Rated

everartz's picture

lovely art and idea and execution!

everartz
Activity Score 7613
Art Director |

| everartz |

mmackinven's picture

What's he doing with a Macbook Pro?

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

Blashyrkh's picture

I'm not afraid of the macbookpro, I'm afraid that the car in the frame might be his actual car.

Blashyrkh
Activity Score 32890
Art Director
chamindarathnayake's picture

wow feel good!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

everartz's picture

lovely art and idea and execution!

everartz
Activity Score 7613
Art Director |

| everartz |

manzoordesign's picture

great concept

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Mirinda's picture

nice

Mirinda
Activity Score 8
Copywriter
Chopper's picture

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

Chopper
Activity Score 1015
Mirinda's picture
Mirinda
Activity Score 8
Copywriter
sherworm's picture

what a bad idea...

sherworm
Activity Score 32
Q-Coat/Dallah Adv. |

Sherworm_Balaguer

vlads's picture

i dont know fellas i see all campaign but i no like. It has something that nooooo!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

vlads's picture

i dont know fellas i see all campaign but i no like. It has something that nooooo!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

ramchandra patil's picture
ramchandra patil
Activity Score 7
Creative Director at Mumbai |

r@m

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