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Crispy Clothes, Mother

Campaign
Agency Network: 
Published/Aired: 
April 2012
Persil:  Crispy Clothes, Mother

Description

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Print advertisement created by DDB, United Arab Emirates for Persil, within the category: House, Garden.

Caption

Keeps your clothes crisp.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni
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Highest Rated

ramchandra patil's picture
ramchandra patil
Activity Score 7
Creative Director at Mumbai |

r@m

chamindarathnayake's picture

wow feel good!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

penny'sworth's picture

Well done- its strong idea and well art directed.

penny'sworth
Activity Score 110
Creative Director
Chopper's picture

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

Chopper
Activity Score 1015
Mirinda's picture
Mirinda
Activity Score 8
Copywriter
sherworm's picture

what a bad Idea...

sherworm
Activity Score 32
Q-Coat/Dallah Adv. |

Sherworm_Balaguer

ramchandra patil's picture
ramchandra patil
Activity Score 7
Creative Director at Mumbai |

r@m

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