Small Bubbles, Profile picture

Campaign
Agency Network: 
Published/Aired: 
June 2013
Perrier:  Small Bubbles, Profile picture

Description

Print advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Caption

You looked hotter in your profile picture.
Thank you!
Small bubbles make it easy to swallow.

Advertising Agency: Ogilvy, Paris, France
General Manager: Benoît De Fleurian
Chief Creative Officer: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriters: Antoine Gauquelin, David Martin Angelus
Art Directors: Julien Conter, Eve Roussou
Illustrator: Joseph Mcdermott
Art Buyers: Laurence Nahmias, Jochen Hoops
Account Supervisor: Thomas Christiaen
Advertiser's Supervisor: Laurent Chastain
Planner: Ivan Pejcic
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jackmancer2017's picture

Heh, great to use bubble cartoons for this, they make a striking metaphor.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
JKW's picture

Great line and illustration!

JKW
Activity Score 227
Art Director
morse's picture

What do they mean by small bubbles?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JKW's picture

Bubble in french = bulle, same word for speech bubble and co2-bubble in mineral water. Perrier is usually pretty heavily carbonated (too much for my taste) so this is an easier-to-drink alternative...

JKW
Activity Score 227
Art Director
kleenex's picture

I like all three ads.

kleenex
Activity Score 57873
Web Designer/Developer
talkingisfree's picture

I think it works perfectly from a conceptual point of view but the idea is just not working for me. Is not true that saying it that way make it easy to swallow. The concept is great but the idea is forced to try to match it.

talkingisfree
Activity Score 2712
Art Director
certaintly's picture

agreed. it's a forced visual. doesnt make sense.

certaintly
Activity Score 3994
metis's picture

I love it.

metis
Activity Score 413
Copywriter
sush's picture

love it!

sush
Activity Score 566
creative writer and organizer |

sue

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