Description
Illustrators: 3d Illustrator : Mathematic
Print advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.
Advertising Agency: Ogilvy France, Paris, France
Creative Director: Thierry Chiumino
Copywriter: Benjamin Bregeault
Art Director: Eve Roussou
Photographer: Jean-Yves Lemoigne
Retouching: Adrien Bernard
Art Buyer: Laurence Nahmias
Creative Director: Thierry Chiumino
Copywriter: Benjamin Bregeault
Art Director: Eve Roussou
Photographer: Jean-Yves Lemoigne
Retouching: Adrien Bernard
Art Buyer: Laurence Nahmias
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Nov 26, 2010 - 15:06Cheerriiee
Nice art, i like it!
Wish i could see more from this campaign..
Graphic Designer
Nov 26, 2010 - 15:54ivan
Here you go: http://adsoftheworld.com/taxonomy/brand/perrier
Creative Director at Ads of the World
Nov 29, 2010 - 15:17Guest
The campaign bores. This reminds me of 7up/Sprite, who did ads like this many years ago. I'm already subliminally programmed, this isn't going to do anything for me.
I think Perrier should stick to their laurels and not try to enter the "thirst quencher" category, but rather compete within the premium drink/premium water category. Perrier: the perfect beverage for a party. Show some mixer recipes with wine/alcohol. Etc etc.
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