Melting Car

Agency Network: 
November 2010
Perrier:  Melting Car
Perrier Print Ad -  Melting Car


Illustrators: 3d Illustrator : Mathematic

Print advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy France, Paris, France
Creative Director: Thierry Chiumino
Copywriter: Benjamin Bregeault
Art Director: Eve Roussou
Photographer: Jean-Yves Lemoigne
Retouching: Adrien Bernard
Art Buyer: Laurence Nahmias
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Cheerriiee's picture

Nice art, i like it!
Wish i could see more from this campaign..

Activity Score 952
Graphic Designer
ivan's picture
Creative Director at Ads of the World
Cheerriiee's picture

you're always so kind :)

Activity Score 952
Graphic Designer
Reality Check's picture

The campaign sizzles.

Reality Check
Activity Score 2545
Guest's picture

The campaign bores. This reminds me of 7up/Sprite, who did ads like this many years ago. I'm already subliminally programmed, this isn't going to do anything for me.

I think Perrier should stick to their laurels and not try to enter the "thirst quencher" category, but rather compete within the premium drink/premium water category. Perrier: the perfect beverage for a party. Show some mixer recipes with wine/alcohol. Etc etc.

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