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Melting Car

Agency Network: 
Published/Aired: 
November 2010
Perrier:  Melting Car
Perrier Print Ad -  Melting Car

Description

Illustrators: 3d Illustrator : Mathematic

Print advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy France, Paris, France
Creative Director: Thierry Chiumino
Copywriter: Benjamin Bregeault
Art Director: Eve Roussou
Photographer: Jean-Yves Lemoigne
Retouching: Adrien Bernard
Art Buyer: Laurence Nahmias
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Cheerriiee's picture

Nice art, i like it!
Wish i could see more from this campaign..

Cheerriiee
Activity Score 952
Graphic Designer
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
Cheerriiee's picture

you're always so kind :)

Cheerriiee
Activity Score 952
Graphic Designer
Reality Check's picture

The campaign sizzles.

Reality Check
Activity Score 2549
Guest's picture

The campaign bores. This reminds me of 7up/Sprite, who did ads like this many years ago. I'm already subliminally programmed, this isn't going to do anything for me.

I think Perrier should stick to their laurels and not try to enter the "thirst quencher" category, but rather compete within the premium drink/premium water category. Perrier: the perfect beverage for a party. Show some mixer recipes with wine/alcohol. Etc etc.

Guest
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