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Pedestrian

Campaign
Agency Network: 
Published/Aired: 
April 2015
Pernod Ricard:  Pedestrian

Description

Print advertisement created by F.biz, Brazil for Pernod Ricard, within the category: Alcoholic Drinks.

Caption

Drinking and driving creates new blind spots.
Because of this, we are working to educate young children and teenagers about drinking responsibly. Educate your children about this issue.

Advertising Agency: F.biz, São Paulo, Brazil
Creative Directors: Guilherme Jahara, Marcelo Siqueira, Marcelo Torma
Art Director: Lucas Yu
Copywriter: Thiago Gueler
Illustrator: Studio Mutato Art
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Highest Rated

simonreviews's picture

Extremely weak concept.

simonreviews
Activity Score 568
halaby87's picture

Ok

halaby87
Activity Score 10496
Marketing Manager |

M.Halaby

blisteringbarnacles's picture

Copy is too literal. The insight is pretty interesting though.

blisteringbarnacles
Activity Score 289
damnson's picture

That headline needs work.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

simonreviews's picture

Extremely weak concept.

simonreviews
Activity Score 568
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