Description
Print advertisement created by F.biz, Brazil for Pernod Ricard, within the category: Alcoholic Drinks.
Caption
Drinking and driving creates new blind spots.
Because of this, we are working to educate young children and teenagers about drinking responsibly. Educate your children about this issue.
Advertising Agency: F.biz, São Paulo, Brazil
Creative Directors: Guilherme Jahara, Marcelo Siqueira, Marcelo Torma
Art Director: Lucas Yu
Copywriter: Thiago Gueler
Illustrator: Studio Mutato Art
Creative Directors: Guilherme Jahara, Marcelo Siqueira, Marcelo Torma
Art Director: Lucas Yu
Copywriter: Thiago Gueler
Illustrator: Studio Mutato Art
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Apr 21, 2015 - 6:58blisteringbarnacles
Copy is too literal. The insight is pretty interesting though.
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