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bigbadfatmadafaka's picture

My eyes are burning...how can BMW sign an ad like this one. So lame, poor, the idea is a horrible word play, not relevant and foolish.
come on this is horrible even in the 80s.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

gluebrand's picture

Still-born and I'd kill it again. What's the function? Where's the benefit? Definitely not relevant.

gluebrand
Activity Score 119
Creative Director
tigor's picture

Perhaps they're trying to go descriptive only.

But I'm not so sure about the headline. It's drives it bad.

tigor
Activity Score 48
Copywriter |

Awards Arouse Anything

botezatu's picture

I thought that volkswagen has golf sport...

botezatu
Activity Score 36
Art Director
TheVinchiFish's picture

Hahaha

TheVinchiFish
Activity Score 86
Creative Director
Bundy Agency's picture

looks more like a putter than a driver. what is golf sport for bmw

Bundy Agency
Activity Score 597
Art Director
mrtalented's picture

this ad is not that bad. but it fits more to Volkswagen. maybe changing the line will help.

mrtalented
Activity Score 2171
Creative Director
Fallon's picture

you got to be kidding

Fallon
Activity Score 108
Creative Director
Fk Mikenj's picture

BWM roof has antenna?

Fk Mikenj
Activity Score 197
Graphic Designer
everartz's picture

sure it does... but this is another dumb ad from italy!

everartz
Activity Score 7613
Art Director |

| everartz |

otto54's picture

Ok... neeeext.

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

Shut Theory's picture

i opened my jaws, not because its a great ad, but its because its a great car! its like having a crush on a tv character that rarely shows on tv, and once he does, u open ur jaws :) love that car!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

mark's picture

So bad

mark
Activity Score 10
Copywriter
Laurent's picture

Unless this is a 1980's ad, these guys should know BMW has stopped making those type of antaena for a long time now.

Laurent
Activity Score 279
General Manager at White Rabbit
Beatboxer's picture

Well, i don't know bout the antennas they're producing now...

I also don't know which car this one is...

I don't mind about whatever has been done in the 80's.

What i know is, i'm the first one who likes this ad. It's great. And it aims the higher class guys, the ones who like to play golf. BMW and Golf. It seems OK to me.

Ta-ta-ra-ra-ta... Ta-Ta!

Beatboxer
Activity Score 1517
Copywriter
ellehcimeo's picture

I like the ad too.

It shows a golf ball on top of a roof. If you drive away will it move? Probably not, because it's the perfect drive, smooth and powerful, like the perfect drive in golf. I like the twist on the visual and the line.
I imagine it speaks to the target as well, affluent highly educated males in their 30's-60's.

ellehcimeo
Activity Score 3376
Art Director
Minimum's picture

well..thats just bollocks beacuse the ball will roll of (wow lots of l's) because of the shifting of masses and gravity. It has nothing to do with smooth riding. Otherwise if the ride was smooth and stuff it had to be glued tight or have a little barrier on the back
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

I'm just saying what I think they are trying to say. I don't believe the ball won't roll off. It is an exageration of the benefit of a smooth ride. Far fetched, and not very impressive. I like it less every time I see it.

ellehcimeo
Activity Score 3376
Art Director
mowitsch's picture

what? did you sold it to the client like that?
there's is no twist on the visual and the line, there's only a really bad line which tries to explain another boring looks-like-something-else-which-can-be-connected-to-the-product-in-a-positive-way-visual.

mowitsch
Activity Score 84
Art Director
ellehcimeo's picture

Well, if that's all you get from it, then that's all you get from it.

I got the message, and I like the line.

ellehcimeo
Activity Score 3376
Art Director
mowitsch's picture

yes. that's all i get from it.

mowitsch
Activity Score 84
Art Director
catcat's picture

This is a "perfect crash".... So bad, so disappoint

catcat
Activity Score 18
Graphic Designer
bigbadfatmadafaka's picture

HAhahahahaahahah we shouldnt even argue about this is crap (maybe rog will love this ad too) but why is this on the frontpage.
I think Ivan is a MeanBigBagFatMadafaka and put this up to see what we say about it...

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture

I'm loving being in your head, BBFMF. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

B128's picture

It would only work if they are sponsoring a golf tournament.

B128
Activity Score 392
Art Director
idrolitina's picture

Actually they ARE sponsoring a golf tournament.
See: http://bmw-golfsport.com/gs/en/index.html

idrolitina
Activity Score 8
Web Designer/Developer
otto54's picture

So why didn't they wrote it????
That's an error...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Beatboxer's picture

Error is having too much of a narrow-mentality.

Too many people have it.

Beatboxer
Activity Score 1517
Copywriter
Londonpride's picture

In the top box I read BMW Golfsport: they are famous for sponsoring several golf tournamets.
Probably the target is aware of that, expecially if they planned it on golf magazines, with locations and dates.
And, by the way, that's actually a BMW 1 Series antenna.

Londonpride
Activity Score 171
Copywriter
muji's picture

This is so bad, ad photo...

muji
Activity Score 66
Art Director
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