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Sad lhaza apso

Campaign
Agency Network: 
Published/Aired: 
June 2012
Perdigão:  Sad lhaza apso

Description

Print advertisement created by Y&R, Brazil for Perdigão, within the category: Food.

Caption

Perdigão Turkey. Now Boneless.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall, Rui Branquinho, Flavio Casarotti
Art Directors: Eiji Kozaka, Kleyton Mouro
Copywriters: Marcelo Conde, Roberto Kilciaukas
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Client Team Director: Eduardo Bernstein
Photographer: Mauricio Nahas
Print Producers: Elaine Carvalho, Flavio Zamboni
Account manager: Flavia Fusco
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David
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Highest Rated

jackmancer2017's picture

For a sec I thought this was about dogfood, but it's quite clever. Poor dog. I do wonder how they get those bones out of the turkey though ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

For a sec I thought this was about dogfood, but it's quite clever. Poor dog. I do wonder how they get those bones out of the turkey though ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
N17's picture

Done.

N17
Activity Score 475
Creative Director
stke's picture

not bad

stke
Activity Score 274
Copywriter
kleenex's picture

not a bad set of ads.

kleenex
Activity Score 58742
Web Designer/Developer
pierrelastname's picture

VEY OLD IDEA: BBDO Chile 2001 (Agrosuper)

pierrelastname
Activity Score 2869
Copywriter
salil.sharma's picture

love campaign
awesome images

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Jeelish's picture

Intelligent.

Jeelish
Activity Score 52
Copywriter at Mumbai
thedesignaddict's picture

Seen this approach way too many times.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Chrome's picture

cool insight

Chrome
Activity Score 32
Copywriter
Fernando Fernandes's picture

kkk covardia! grande idéia e grande série!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Ratters's picture

Bad concept. A turkey or any bird bone would choke a dog to death.

Ratters
Activity Score 34
Art Director
VampAd's picture

Agree. Bad.

VampAd
Activity Score 1151
avinash singh's picture

Dogs are the first thing to come in the mind when you hear of bones, the campaign is neatly done, but does anyone have out of the box idea on this?

avinash singh
Activity Score 15
Copywriter at doodledoo advertising
Rana Shiv Charan's picture

u can write a copy with no images as " invite a guest this weekend, now Turkey with boneless....!!! "
(rational: since boneless, it can serve 1 extra person)

Rana Shiv Charan
Activity Score 119
Copywriter
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